Calculator
Channel Value Calculator
The Channel Value Calculator estimates what a YouTube channel could sell for. Channels with reported revenue are typically valued at 12-36 times monthly profit, the range digital marketplaces actually use. Without revenue figures, the estimate falls back to a blended view and subscriber benchmark.
Based on a 12-36× monthly-revenue multiple, the range marketplaces typically use.
How it works
How to use the Channel Value Calculator
Three steps, no account and nothing to install.
How channels are actually valued
Buyers value cash flow, not audience size. The standard method is a multiple of average monthly profit, usually 12-36 months. Where a channel lands in that range depends on revenue stability (steady beats spiky), diversification (a channel earning from ads, sponsors and products is worth more than one dependent on ads alone), niche durability (evergreen topics beat trend-driven ones) and how transferable it is.
What lowers a valuation most
Two things hurt more than anything else. Heavy dependence on the founder's face and personality. Buyers know the audience may not follow a new host. And revenue concentrated in a single source or a single sponsor, which can vanish overnight. Channels built around a repeatable format rather than a specific personality sell for meaningfully higher multiples.
Treat this as a starting range
Real sale prices depend on due diligence, verified analytics, contract terms and how many buyers are competing. This is an order-of-magnitude estimate for planning, not a valuation you should negotiate against.
FAQ
Frequently asked questions
Typically 12-36 times monthly profit. A channel earning $2,000 a month might sell for $24,000-$72,000 depending on stability, diversification and how dependent it is on one person.
Yes, though YouTube's terms restrict account transfers and buyers usually structure the deal around the underlying business and content assets. Marketplaces exist specifically for this.
Diversified revenue, stable and growing traffic, an evergreen niche, systems and processes documented, and content that does not depend on one specific on-camera personality.
Buyers pay for cash flow. Without revenue figures the estimate falls back to view and subscriber benchmarks, which are much weaker proxies. Enter real revenue for a meaningful number.
Keep going
Related free tools
Same deal on all of them: free, no signup, no email.
Ready to grow the channel, not just measure it?
Promote your video across Google, Meta, Telegram, X and OpenAI Ads. Campaigns start at $0.10 per 1,000 views, and a quick order needs only an email.